Shopee's 12.12 sale sells 12 million items in 24 minutes

Shopee achieved an unprecedented record during their 12.12 sale garnering around 12 million items sold in its first 24 minutes – its peak 1 million items bought per minute.

The company said that the surge in shopping activity was also met with the increasing adoption of digital payments using the company’s own mobile wallet ‘ShopeePay’ surging 18 times.

“Given the unprecedented year that 2020 has been, we wanted this to be a special day not just for Shopee, but for the people we serve,” said Director at Shopee Philippines, Martin Yu.

Shopee said that the consumers took the time to revamp their homes, with 1.5 million home décor products such as curtains, wallpapers, and 3D wall stickers.

The top purchases in the Philippines during the 12.12 sale were home and living items, mobile accessories, and fashion with a total of one million smartphone accessories that sold, with phone cases, phone covers, and power banks.

“There was a strong demand for fashion products, with 1.6 million tops sold. More Filipinos also focused on fitness with over 57,000 sports bras sold.” said the company.

Shopee added that local businesses benefitted from the sale, with one top seller recording more than 75,000 orders within 24 hours last December 12.

“As we look ahead, we will continue meeting the needs of our local communities; making online shopping accessible, easy, and enjoyable for users; and helping businesses realize the growth opportunities for e-commerce in the region,” Yu said.

Meanwhile, as 2020 paved way to the e-commerce boom, Shopee's rival Lazada said that their daily sales grew by 2.5 times this year.

Photo from Connect Manila